Shopee is one of the most popular e-commerce platforms in Southeast Asia and beyond. Learn what Shopee is, how it works, its features, business model, and how to create an account.

Introduction
E-commerce has transformed the way people shop, and Shopee has been at the forefront of this digital revolution. As one of the leading e-commerce platforms in Southeast Asia, it offers a seamless shopping experience with a wide range of products, services, and features designed to make online buying and selling easy.
This article will explore everything about Shopee, including what it is, how it operates, its key features, its business model, and a step-by-step guide to creating an account.
What is Shopee?
Shopee is an online shopping platform founded in 2015 by Sea Group (formerly Garena), a Singapore-based internet company. It has since expanded to various countries, including Malaysia, Thailand, Indonesia, Vietnam, the Philippines, and Taiwan, among others. It provides a mobile-friendly e-commerce experience, allowing buyers and sellers to connect seamlessly.
Unlike traditional online marketplaces, it is known for its user-friendly interface, mobile-first approach, and integration of social commerce elements, such as live streaming and interactive promotions.
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How it Works ?
It connects buyers and sellers through an easy-to-use platform where customers can browse products, place orders, and make payments securely. Sellers can list their products, promote them through ads, and manage customer interactions efficiently.
Steps in Shopee’s Functionality:
- Sellers List Products: Businesses and individual sellers create accounts and list products with images, descriptions, and prices.
- Buyers Browse and Search: Customers search for products using filters, categories, and recommendations.
- Add to Cart and Checkout: Buyers add items to their cart and proceed to checkout.
- Secure Payment System: It offers multiple payment options, including credit/debit cards, digital wallets, and cash on delivery.
- Order Processing and Shipping: Sellers pack and ship orders via its logistics partners.
- Shopee’s Buyer Protection: Funds are held in escrow until the buyer confirms receipt, ensuring a safe transaction.
- Feedback and Reviews: Buyers can leave reviews and ratings, helping others make informed decisions.
How to Create an Account on Shopee
Creating an account on it is quick and easy. Follow these steps to get started:
Step 1: Download the Shopee App or Visit the Website
- Shopee is available as a mobile app on iOS and Android.
- Alternatively, you can visit its official website.
Step 2: Sign Up
- Click on “Sign Up” on the homepage.
- You can register using:
- Your mobile number
- Email address
- Facebook or Google account
Step 3: Verify Your Account
- It will send a verification code via SMS or email.
- Enter the code to complete registration.
Step 4: Set Up Your Profile
- Add a profile picture and username.
- Provide shipping details and payment information.
Step 5: Start Shopping or Selling
- You are now ready to browse, buy, or sell products on it.
Key Features of Shopee
It offers several features to enhance the online shopping experience for both buyers and sellers.

1. Shopee Mall
It Mall showcases products from official brands and authorized sellers, ensuring authenticity and quality.
2. Shopee Live
Live-streaming allows sellers to showcase their products in real-time, interact with customers, and offer exclusive discounts.
3. Shopee Coins and Vouchers
Customers can earn Shopee Coins through purchases, reviews, and promotions, which can be used for discounts.
4. Flash Sales and Promotions
It frequently runs flash sales, offering discounts on various products for a limited time.
5. Shopee Guarantee
It holds payments in escrow until buyers confirm receipt of their orders, ensuring a secure transaction.
6. Multiple Payment Options
It supports credit/debit cards, digital wallets, bank transfers, and cash on delivery (COD).
7. Shopee Logistics
It partners with leading courier services to provide reliable shipping and delivery services.
8. Shopee Ads and Sponsored Listings
Sellers can promote their products through paid advertising to reach more customers.
Shopee’s Business Model
It operates on a marketplace business model, facilitating transactions between buyers and sellers. Its revenue streams include:
1. Commission Fees
It charges commission fees on sales made by sellers, especially on its Mall.
2. Advertising Revenue
Sellers can pay for advertising services to promote their products on the platform.
3. Transaction Fees
It earns from payment processing fees and other service charges.
4. Logistics and Fulfillment Services
It offers logistics support, charging fees for shipping and handling services.
5. Premium Services
Additional premium services include store verification and data analytics tools for sellers.
Why Shopee is Popular
It has gained immense popularity due to its affordability, convenience, and user-friendly features. Here’s why people prefers it:
- Affordable Prices: Frequent discounts and competitive pricing.
- Variety of Products: Offers everything from electronics to fashion and groceries.
- Convenient Shopping: Mobile-first platform with seamless browsing.
- Secure Transactions: It Guarantee ensures safe payments.
- Interactive Shopping: Live streaming and social features enhance engagement.
Affiliate Marketing with Shopee
It offers an Affiliate Program where you can earn a commission on every successful purchase made through your referral links.

Step 1: Sign Up for the Shopee Affiliate Program
- Go to the official Shopee Affiliate Program page. (Each country may have a different link, so search for your region’s specific program.)
- Click Sign Up and register using your email or social media accounts.
- Provide your website, social media profile, or marketing channel details.
- Wait for approval from it.
Step 2: Get Your Unique Affiliate Links
- Once approved, log in to its Affiliate Dashboard.
- Search for products you want to promote.
- Generate your unique affiliate link for those products.
Step 3: Promote Shopee Products
You can promote your affiliate links through:
- Blogs & Websites: Write product reviews, comparison articles, or gift guides.
- YouTube: Create product review videos with affiliate links in the description.
- Social Media: Share links on Facebook, Instagram, Twitter, TikTok, and Pinterest.
- Email Marketing: Send product recommendations to your email subscribers.
- Paid Ads: Run Facebook, Google, or Instagram ads using your affiliate links.
Step 4: Earn Commission
- Every time someone clicks your affiliate link and makes a purchase, you earn a commission.
- Commissions vary based on product category, country, and promotions.
- It tracks sales through cookies, usually valid for 7-30 days.
Step 5: Withdraw Your Earnings
- Earnings are credited to your Shopee affiliate account.
- You can withdraw funds to your bank account or PayPal, depending on its terms in your country.
Tips to Succeed in Shopee Affiliate Marketing
- Pick trending products – Promote bestsellers or in-demand items.
- Create valuable content – Write engaging reviews, tutorials, or comparisons.
- Leverage social media – Share deals and promotions with your audience.
- Use SEO – Optimize blog posts and videos for search engines.
- Track your performance – Monitor clicks, conversions, and revenue in the affiliate dashboard.
By joining its Affiliate Program, you can monetize your online presence while helping shoppers discover great deals. 🚀
Conclusion
Shopee has revolutionized the e-commerce landscape in Southeast Asia with its user-friendly platform, secure payment system, and innovative features. Whether you’re a buyer looking for the best deals or a seller aiming to grow your business, it offers a comprehensive solution for online shopping.
By understanding its features, business model, and how to create an account, you can make the most of this dynamic platform. Happy shopping and selling on Shopee!